Search Engine Optimization (SEO) is the process of improving the volume and quality of traffic to your web site from search engines via "natural" or "organic" search results for specific keywords that are present on your website.  Usually, the sooner a site is presented in the Search Engine Results Pages (SERPS) or the higher it "ranks," the more searchers will visit your site. If you are not on "Page One", your chances of being seen are fairly remote.  SEO can also be used to target different kinds of searches, including an image search, local search, and industry-specific vertical search engines.

As a marketing strategy for increasing a site's relevance in the search engine for the targeted keywords, SEO considers how the search algorithm works and what people are searching for within each targeted keyword. SEO efforts may involve a site's coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering your web site. 

Search engine optimizers, such as Camas Design, offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems, URLs, and shopping carts that are easy to optimize.

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